Sleep When You're Dead

SWYD Tattoo & Barber shop is the brainchild of Mathew Pritchard, know for his years as a professional skateboarder and his on-screen pranks/stunts on the MTV hit series Dirty Sanchez, and more recently his series of long-distance triathlon races, endurance events and competitions. 

evanghelos mihalas (Vagg)

How did you get started and where have you worked before SWYD ?

I recently moved to Cardiff and joined the S.W.Y.D team. Before I worked for Soho House in the Shoreditch House and the Barber & Parlour in London. I started working as a barber 5 years ago, when I completed my hairdressing studies in Greece.

Did you go to collage/university or are you self taught ?

I went to college for hairdressing in Greece, then I did a course in France at Perform Academie and got my Nvq2 in barbering in London.

What does your job entail ? Explain your typical week.

Lots of laugh with the boys at the shop…hahaha.

What do you like about what you do ?

That’s a hard question! Mmm…everything! Firstly, I like that I meet people from every corner of the world and I love to listen the stories each has to share with me. I really enjoy the technical part and I can’t imagine myself doing something else.

What advice would you give to anyone wanting to become a barber ?

Hard work at the beginning guys, but it’s a fascinating job.

What interests do you have outside of work ?

Cooking, travelling and exploring new places.

Who inspires you ?

Life in general, it’s a great trip with lots of adventures.

Explain your set up and preferred brands...

There so many good products out there, but I am a fan of pomades. Regarding my set up, Wahl Seniors are my favourite so far.

©Sleep When You're Dead 2017