Sleep When You're Dead

SWYD Tattoo & Barber shop is the brainchild of Mathew Pritchard, know for his years as a professional skateboarder and his on-screen pranks/stunts on the MTV hit series Dirty Sanchez, and more recently his series of long-distance triathlon races, endurance events and competitions. 

sleep when you're dead 

SWYD Tattoo & Barber shop is the brainchild of Matthew Pritchard, known for his years as a professional skateboarder and his on-screen pranks/stunts on the MTV hit series Dirty Sanchez, and more recently his series of long-distance triathlon races, endurance events and competitions. 

Pritchard came up with the SWYD concept whilst traveling the world filming for Dirty Sanchez. Known for his love of rock, wild haircuts and visits to many tattoo studios whilst on his travels, he thought it would be a good idea to combine them and open a shop in his hometown of Cardiff. Due to a relentless touring schedule and having very little time on his hands, the shop project took a few years before he could give it all the time it required. As Pritchard began to step away from touring he started to dedicate his time to the hunt for the perfect unit, to bring all the ideas to fruition.

On February 9th 2014 SWYD Tattoo and Barber shop opened it doors. A three storey lifestyle shop with a gallery on the ground floor containing Rock 'n' Roll art by local artists Pete Fowler, Phil Young and Irish artist Wayne Maguire, along with Dirty Sanchez memorabilia. In the last 2 years the business and staff have grown, resulting in a second SWYD soon to open in Swansea along with the launch of his own branded SWYD merchandise. WATCH THIS SPACE! Please take a look at our website and meet our amazing team that bring this shop to life.

Welcome to SWYD.


©Sleep When You're Dead 2017