Sleep When You're Dead

SWYD Tattoo & Barber shop is the brainchild of Mathew Pritchard, know for his years as a professional skateboarder and his on-screen pranks/stunts on the MTV hit series Dirty Sanchez, and more recently his series of long-distance triathlon races, endurance events and competitions. 


Tell us about your musical background...

I started a band in high school with a bunch of friends because we wanted to hear something different and luckily for us other people seemed to like what we did and we ended up touring the world because of it. 

Any good tour stories you can share with us?

Umm...I'm trying to think of something suitable for an all ages website. You're better off coming into the shop and asking. I've got a good couple of minutes worth of stories! I've been lucky enough to meet and tour with most of my musical heroes. We shot a video for a song called "Start the Party" in Ibiza and it also starred The Boss (Mathew Pritchard) check it out on YouTube "The Blackout - Start The Party." You can imagine the states we were all in after shooting/partying for two days.

What's the most memorable aspect of the bands history?

I got to see some amazing places with some of my best friends, all while having a laugh. We documented a lot of it, so there's tons of stuff online that I'm lucky enough to get to re watch.

How many albums did The Blackout produce?

4 full length albums and 2 EPs.

Tell us how start the party happened..

We had just come off the back of our third album "HOPE" which was about us not knowing if we'd get to make another record because we left our label & didn't know how we could fund it. So we did a pledge campaign and it was unbelievably successful so "Start The Party" was kind of born out of us getting to do what we loved and trying our best to enjoy it while we could. The idea for the video was "how can we show we're having a good time and partying?" The answer came to us pretty easily. Get Pritchard involved. We had a great two days in Ibiza with him. We partied hard,  some people involved threw up (tactically and non-tactically) we danced and we laughed a ridiculous amount. It was brilliant. 

What music are you listening to at the moment?

I listen to a bit of everything, really. My musical tastes vary from the heaviest of metals to the grimiest of hip hop to the poppiest of the pop. We're always listening to a varied mix in the shop. 

Who inspires you?

Musically it could be anything from seeing friends to a car crash I was once in. I get a lot of inspiration from everyday people more than recording artists, as I've been around some and they can be right divs.

What do you enjoy doing in your free time?

The usual stuff. Seeing friends, music, watching documentaries on murderers...

Apart from working in the shop you also do a bit of filming and presenting work. hows that going?

It's going really well! I've done a few things for Kerrang TV & I cohosted the Kerrang magazine black carpet at the awards which was fun!

You are very fond of barbering. Are you going to pick it up considering you now work in the perfect environment?

Yeah I'd love to. Despite always having a dubious haircut myself, I'd actually quite like to get into barbering. I can't at the moment though because the apprentice Cory is always in my way. Haha



©Sleep When You're Dead 2017