Sleep When You're Dead

SWYD Tattoo & Barber shop is the brainchild of Mathew Pritchard, know for his years as a professional skateboarder and his on-screen pranks/stunts on the MTV hit series Dirty Sanchez, and more recently his series of long-distance triathlon races, endurance events and competitions. 

Craig Carter

How did you get started and where have you worked before SWYD ?

 I first started when I was about 12/13 years old, cutting my own hair at home, I bought a cheap clipper set and after a few years of doing my own I started cutting my brothers hair, my dad's hair and other family members. It wasn't until recently I decided to push myself to learn barbering properly so I started cutting all my friends hair or anyone who would lend me a head to practice on. I now have my own barbershop setup in a room in my house and have many regular returning clients which I fit around my other job I have during the week. SWYD is the first proper Barbershop I have worked in.

Did you go to college/university or are you self taught?

I am self taught, apart from watching every video to do with barbering repeatedly on YouTube, I have had help along the way from some top barbers in the game.

How would you describe what you do ?

Work, 25 hours a day.

What does your job entail. explain your typical week?

As I am not a full time barber and am trained as a Stonemason, my typical week involves leaving my house anywhere between 5am and 6am to go work across the country building prestigious houses/projects out of natural stone. Then get home about 6pm and get straight into barbering cutting into the night.

What do you like about what you do ?
I love being busy and working, barbering is like being part of a big community where other barbers are there to support each other and want to see the industry grow which is awesome to be part of.

How many years have you been barbering ?

Although I started cutting hair when I was a lot younger I have been properly barbering for nearly 3 years now.

What advice would you give to anyone wanting to become a barber?

Practice, practice, practice. You will never stop learning but take everything you learn and adapt to suit your own style.

Share a horror story (your worst fuck up) and how you got out of it... 

Can't think of anything at the moment but if I do I'll update it haha

What interests do you have outside of work?

Love getting tattooed. Would spend all my spare time under the needle if I could! Also like to do a bit of drawing or painting now and again, play guitar, used to play drums but they're in the garage gathering dust now.

Who inspires you ?

Anyone who has a positive drive and isn't afraid of a bit of hard graft. I look up to so many barbers it's hard to name them all but the top few are:

Paul Hewitt, AONO.
Brad Cowan, HBAD.
Colin Petrie, Hard Grind. 
Follow these guys and you'll see what I mean about hard graft, it pays off!

Explain your set up and preferred brands....

I am running an all American setup with the UK converter. I have Wahl Seniors which are my go to clippers for most cuts, Andis Fade Masters for closer cuts, skinfades etc. Andis GTX Outliners, Wahl Hero's and Andis Foil Shavers. Hair product wise I've used many different types but Uppercut Deluxe products stand out to me.


©Sleep When You're Dead 2017